WHY WE USE AI TOOLS
NOWADAYS MARKETING IS ALL ABOUT DATA -INFORMATION ON YOUR COMPETITORS, ON MARKET TRENDS. THERE IS LOT OF INFORMATION PRESENT IN THE DATA WHICH IS HARD TO MANUALLY SOURCE. THIS ARTIFICIAL INTELLIGENCE TOOLS MAKES THIS PROCESS EASIER MUCH MORE SIMPLER TO HANDLE THE COMPLEXITY. IT DOES QUICKLY, AND AT SCALE, WHAT WOULD BE ONEROUS TO ACHIEVE BY HAND.
HERE ARE SOME WAYS TO USE AI
- ARTIFICIAL INTELLIGENCE WORKFLOWS TO WRITE CREATIVE COPY HELPING YOU KEEP UP WITH INTERNET INCESSANT DEMAND FOR CONTENT(SEO OPTIMIZATION )
- VIDEO EDITING AND CONTENT CREATION CAN BE DONE WITH HELP OF TOOLS LIKE MIDJOURNEY AND CRAYO.
- AD CREATION WITH THE HELP OF TOOL LIKE ARCADS
- YOU CAN IMPROVE THE ROI OF YOUR MARKETING CAMPAIGNS WITH BETTER TARGETING THROUGH ARTIFICIAL INTELLIGENCE TOOLS
HERE WE GO THROUGH ABOUT 10 AI TOOLS USED IN DIGITAL MARKETING
Jasper
- It is a type of artificial intelligence tool which is used as a copywriting platform for blogs,ads and social media
- It has adaptability of tone style to match brand voice
- It offers different templates for product description and landing pages
- Integrates with surfer seo for optimized writing
- This artificial intelligence requires human oversight for originality and brand alignment
Copy.ai
- This artificial intelligence focuses on short form content which includes ads, product description, captions.
- It has wide range of templates according to different platforms
- Its is strong for e-commerce brands needing persuasive product copy.
- This artificial intelligence is best for quick catchy conversation focused messaging.
- It is budget friendly and easy to use and handle
Marketmuse
- Artificial intelligence content strategy platform
- It focuses on topic authority and content size
- Its identifies how much gaps present in the existing content
- It generates ai-driven briefs with subtopics and keyword clusters.
- Provides content scoring for seo optimization
- It is best for enterprises and agencies for building thought leadership.
SEMrush Ai
- all – in – one digital marketing suite with ai features.
- This ai used for keyword clustering and opportunity identification.
- It helps in analysing competitor for seo and ppc
- Content marketing tools for distribution
- It is best for teams needing and wants holistic marketing insights.
Grammarly Business
- Team-focused writing assistant
- It checks grammar,clarity,spelling and tone in your content
- It basically deals with style guides for brand voice consistency
- Real time suggestions improve readability and persuasiveness
- It is best for agencies and businesses producing client-facing content
Phrasee
- Ai powered language generation for campaigns
- It basically uses nlg and machine learning to predict engagement
- It helps in improving open rates and click through rates
- Learns from campaign performance overtime
- Its is best for email marketers and ad- heavy businesses
- It deals with major marketing platforms
- Its is special in subject lines,CTAs,headlines.
Optimove
- Ai driven customer data platform (CDP)
- It firstly predicts customer behaviour for retention strategies
- It identifies churn risks and upsell opportunities
- Its focuses on customer lifetime value (CLV)
- It is best for subscription and e-commerce businesses prioritizing loyalty
Adzooma
- Ai-powered ad campaign management tool.
- It integrates with google ads,facebook ads,Microsoft ads
- Centralized dashboard for performance tracking
- It provides optimization suggestions which includes budget, keywords,scheduling
- It saves time by automating repetitive ad tasks
- It helps in improving ROI through smarter ad management.
- Best for PPC managers and small businesses
Hubspot Ai
- Ai features built into hubspot CRM and automation
- Predictive lead scoring to prioritize prospects.
- Chatbots for instant customer support.
- It personalizes email campaigns and website experience.
- Scales easily for growing businesses.
- All in one ecosystem for marketing, sales, and service.
- Reduces manual work, increases conversions.
Surfer seo
- Ai driven SEO optimization tool
- It analyzes top ranking pages for keyword density,headings, word count.
- It gives real time score for content in editor
- It provides keyword research SERP analysis, and audits
- Generates ai powered content briefs for writers
- Helps in aligning content with google ranking factors
- It is known best for SEO specialist and inbound marketers.
Nowadays mostly used ai for digital marketing
If we look upon todays generation chatgpt,jasper and surfer seo is widely used in digital marketing for content creations which includes blogs,copy,social media. Seo optimization
And ad management side by side specialized tools like canva AI for design and adzooma/hubspot ai for automation,email, focusing on efficiency and personalized engagement across various channels.
KEY AI CATEGORIES AND TOOLS-
Content generation
- chatgpt/jasper/copy – it is used writing contents, copying ads, social post and email
- canvaai/lexica- for creating visuals, graphics and short video clips.
Seo and analytics
- surfer seo/ semrush- this ai used in digital marketing for optimizing content and analyzing search performance
- Marketmuse/GWI spark – For deep market research and insights
Advertising (ppc)
- adzooma/google ads ai -it is used for automated ad management and its optimization
Social media
- Buffer/hootsuite- it is used with ai assistants for scheduling writing and analysis.
Automation and crm
- Hubspotai/Zapier ai – it helps in streamlining workflows, sales and customer support.
video/audio
- otter.ai– it is used for transcribing videos and podcast, creating captions.
Why these ai are popular
Personalization – to create tailored content at scale or large
Data- driven insights – it helps in predicting customer behaviour and uncover trends
Efficiency – it helps them to quickly generate content, analyze data and automate tasks.
Marketers choose tools based on their needs, often integrating them for comprehensive campaigns.
Advantages of digital marketing
Lower costs than traditional ads (TV, print), with options like pay-per-click (PPC) for better budget control
Build two-way conversations via social media, email, and content, fostering customer loyalty.
Track performance in real-time (clicks, conversions, engagement) to understand ROI and optimize campaigns.
Deliver customized experiences at scale, improving customer journeys.
Establish authority and trust through consistent online presence and valuable content.
Gain deep understanding of customer behavior, preferences, and trends for smarter decisions.
Digital marketing allows businesses to target specific audience based on demographics, interest behaviours and other criteria
This two way conversation helps to build stronger relationships, fosters brand loyalty and allows businesses to gather instant feedback
This means marketing efforts are focused on people most likely to be interested in the product or service, leading to better result.